Design Caledonia Brand Identity
(Independant Scottish Retailer)

Design Caledonia champions Scottish independent manufacturers who's products have been selected for their quality and beautiful design.

A full brand identity and stationary was created for Design Caledonia. The logotype merges the 'D' and 'C' from Design Caledonia to unite them as one. A range of tartan colour-ways were designed to work dynamically alongside the logotype.

I asked for Dan to produce a complete Brand Identity for my retail shop ‘Design Caledonia’ from the word go Dan got the brief and was very good at communicating through out the project.

The outcome was exactly what I wanted and done to a very high standard.

– Caitlin Osborne, Design Caledonia (Director)